
The Cove
The Client
When Janessa, founder of The Cove, came to me, she was fresh out of massage school with a rapidly growing client base but no brand or website to support her next steps. She had the passion and talent but needed a clear, professional presence to match the quality of her work.
The transformation
Together, we built The Cove from the ground up by defining her brand strategy, creating a calming-modern identity, and launching a website that streamlined bookings and reflected her signature experience.
The Project
- Brand Strategy
- Brand Identity Design
- Illustration Design
- Print & Advertising Collateral
- Social Media design
- Custom Website Design
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Meet Janessa

Founder of The Cove
Massage Therapist“Working with Joelle on my brand design was such a meaningful and inspiring experience.”
“She not only created a brand that perfectly reflects who I am and what my business stands for, but she also made the entire process enjoyable and deeply collaborative. Every step felt intentional, creative, and aligned with my vision.”
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