Discover the GEMSTONE that illuminates your brand's essence with Brand Archetypes.

Brand

Archetypes

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Brand Archetypes

Brand archetypes are like the DNA of your brand's character, inspired by Carl Jung's concept of universal personas. They serve as a blueprint for connecting your brand with its audience on a deep emotional level.

the 12 brand personalities

Each of the twelve archetypes—from the nurturing Caregiver to the adventurous Explorer—offers a unique narrative path that guides your brand's messaging and identity. By identifying and embracing your brand's archetype, you unlock a powerful way to resonate with your audience, telling your brand's unique story in a way that truly speaks to the human experience.

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“The universe buries strange jewels deep within us all, and then stands back to see if we can find them.”

Elizabeth Gilbert | Big Magic: Creative Living Beyond Fear

hidden gems

Imagine you're in the depths of a mine, where hidden beneath the layers of rock and soil lie gemstones of immeasurable worth—each one unique, each one sparkling with its own distinct colors.

This is the realm of brand archetypes, the core identities that reside deep within the essence of your brand, waiting to be uncovered and polished to brilliance.

Unleash the Power of your Brand

Just as a skilled jeweler transforms rough stones into dazzling jewels, harnessing the power of archetypes allows you to unearth the hidden treasures within your brand. By embracing your brand's archetype, you unlock its true potential, creating a narrative that captivates and inspires.

your gemstone awaits

the 12 brand archetypes

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Archetype FAQS

While your brand might resonate with multiple archetypes, it's best to focus on one primary archetype to maintain clarity and consistency in your brand messaging.

However, it's not uncommon for brands to have a secondary archetype that complements the primary, adding depth and dimension to the brand personality. The key is to ensure these archetypes work together harmoniously to reinforce your brand's identity and values.

Think of your brand's archetype as your design's secret sauce. It gives you a vibe to aim for. Like, if your brand is the adventurous "Explorer," you'd probably go for designs that scream freedom and adventure, using bold and daring visuals.

Or, if you're more of a "Caregiver," you'd want designs that hug your customers with warmth and safety. It's all about matching your design choices with your brand's personality to make your audience feel right at home.

hey there!

I'm Joelle, the heart behind Sapphire Creative Co.

Ready to Reveal the Gemstone of Your Brand?

Dare to dive into the treasure hunt for your brand's defining gemstone. By embracing this journey, you set the stage for unparalleled growth, engagement, and a brand identity that gleams with authenticity and allure.

Welcome to a world where your brand's true colors shine brighter than ever.

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client love notes

“She knocked it out of the park!”

When I reached out to Sapphire Creative Co. to bring my vision to life, she knocked it out of the park! She hand drew the city of Royal and brought this artwork to LIFE! Thank you!

MACKENZEE | MACK'S MOCHA

“Sapphire Creative Co. has been so amazing at helping me get my new business started.

I was so overwhelmed with how I was going to do it all, I was able to tell Joelle a little bit of what I envisioned and she captivated it completely. I would definitely recommend her!”

Melissa | Blissful Beginnings

“Joelle has been a fabulous asset to my business. ”

“Communicating with her was so easy. She took the time to listen to the direction I wanted to go in with my branding and overall design ideas and then her superior imagination and art capabilities followed it through. I was very pleased with her work and my business has benefited because of her.”

Erica | Erica's Edge

“My bookings tripled in one Day!”

"The process was wonderful. She valued my ideas and opinions and the direction I wanted to go. I finally feel put together, confident and very professional. Not even a full day went by after I launched my new brand and website and my bookings tripled!"

Melissa | Blissful Beginnings

Unearth your hidden gem and know what makes you ULTRA special, attract more dreamy clients, and increase your revenue.

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