hone your Voice, vision & visuals with the

Everyman

archetype

Human

girl Next Door

Neighbor

Jasper

durability

Durable, opaque structure making it a favorite for decorative and functional uses.

appearance

Comes in any color and it takes on many appearances, multicolored patterns

symbolic

Grounding, protection, and tranquility, offering a sense of stability and calm to those who keep it close

Historical

Revered across many civilizations as a sacred stone that offers physical and spiritual protection

You’re everyone’s favorite

Friend

You're all about connection and community. You're everyone's favorite friend next door, the person who everyone feels they know. With your relatable personality and inclusive energy, your brand likely thrives on helping people find acceptance and a place where they belong.

As an Everyman archetype, you make a great friend. You might not be the loudest voice in the room, but you're always there when needed—“reliable and relatable” could be your slogan. Often, you're like a jack-of-all-trades, embracing a broad spectrum of interests (hello, multi-passionates!).

You uphold solid values and work diligently, always ensuring no one feels left out or left behind. Because of this, leading the charge solo isn't your style—you prefer the warmth and support of being part of a community or group.

“Be somebody who makes everybody feel like a somebody.”

– Robby Novak

is

Everyman

your unique brand Personality?

Take the Quiz

Belief

The power of simplicity and authenticity will foster a genuine connection that makes everyone feel included and valued

strength

Your strength lies in your relatability and trustworthiness, creating a comfortable and welcoming atmosphere that resonates with a broad audience.

weakness

The risk of becoming too generic or blending in, as your approachable nature sometimes lacks a distinctive edge.

Big Goal

To create a sense of belonging and community, ensuring that everyone feels recognized and supported in their everyday lives.

Voice & Feels

Friendly and down-to-earth, with a warm and inviting vibe that feels like a conversation with a good friend.

offers

Practical and community-oriented, providing solutions that meet everyday needs and emphasize communal values and accessibility.

big brands

Ikea
Levi’s
Ford
eBay
Target
Wendy’s
Home Depot

Celebrities

Tom Hanks
Jennifer Lawrence
Drew Barrymore
Sandra Bullock
Chris Pratt
Blake Shelton

DreamClient

You want your clients to feel like they've found a place where they belong. Since they are warm and inclusive by nature, they naturally gravitate towards brands that radiate the same welcoming energy.

You'll connect with these clients by employing accessible and relatable tones in your messaging. Offer them an invitation to a meaningful relationship, and they'll return time and again.

Also, remember that approachability is crucial; therefore, your pricing should generally be low to moderate to maintain this accessibility.

What you say & How you say it

matters

If you embody the Everyman or Everywoman brand archetype, your brand voice should be friendly and honest, always genuine in its approach and never singling anyone out. Your authenticity shines through every word, revealing a genuine desire to connect with clients, friends, and communities.

When clients engage with your brand, they should feel an immediate sense of understanding and inclusion, as if they're being welcomed into something they've long sought. Emphasize this archetype in your branding by avoiding exclusivity and focusing on your ability to relate to—and appeal to—everyone.

you've done the heavy lifting

You’ve got the SKILLS and You have the VISION. You create AMAZING results for your clients.

Now how do you translate all your hard work into a brand that resonates and captivates? It’s time to create your unique brand identity and story.

I'm ready for My Next Level

Ditch the diy despair, the branding blunders, and the marketplace invisibility

Say hello to a brand that embodies your unique vision, enhances your professional presence, and positions you as the leader you are.

Have you ever felt...

overwhelmed

by marketing and design

frustrated

with your “ideal customer”

self doubt

or a lack of confidence

hesitant

to share your website

The Jewel Box will change

EVERYTHING!

The Jewel Box

2 week Brand Intensive

The Jewel Box

The Jewel Box is designed to end the cycle of inconsistency and underwhelming DIY solutions—let's turn your expertise into a brand that is as unforgettable as your services.

INCLUDED:

1:1 Strategy Workshop
Custom Brand Identity Design
Logo Suite | Color Palette | Font Story
Launch Graphics
Brand Snapshot Guide

BONUSES and Payment Plans AVAILABLE

Yes I need this!

Stop blending in—Unlock your brand's potential with The Jewel Box

Secure your Jewel Box Now & start standing out

Join the Waitlist for Early Bird Pricing and Exclusive Bonuses

booking for june 2024