Project Scope

Brand research & strategy
Creative brief
Custom logo & hand drawn icons
Comprehensive site strategy & Plan
Custom built Wordpress website
Foundational SEO
Print & Advertising collateral
Social Media Templates
Website Retainer

Kim Wiberg Photography

brand and website design for photographers

The Client

Kim Wiberg is a senior photographer based in the Tri-Cities area who is passionate about creating confidence-boosting, memorable experiences for high school seniors. While she had built an incredible reputation through her work, her biggest challenge was that her brand and website didn’t match the premium, authentic service she provides.

She needed a cohesive brand identity and a conversion-focused website that would not only showcase her photography beautifully but also communicate her values of empowerment, authenticity, and celebration. The goal was clear: design a brand and website that truly reflect who she is, attract dream clients, and make the booking process seamless for both seniors and their parents.

The Project

Brand Strategy
Brand Identity Design
Illustration Design
Print & Advertising Collateral
Social Media design
Custom Website Design

Visit the Live Site

I feel like you've taken the biggest load off my shoulders and given me hope that I can get to places I've never been in my business! It means the world!

- Kim | Owner

Objective .01

First we started with the colors, pulling in neutral shades and calming tones of green to enhance the essence of a fresh and renewing client experience. We then carefully selected a classic serif font to keep things traditional and timeless.

Objective .02

To compliment the illustrated logo design a series of illustrations were created to support the brand persona. The icons and brand pattern add to the natural and whimsical vibe allowing the brand to show up in a unique way.

Objective .03

Given that the target audience for The Refinery Room deeply values relaxation and being pampered. It was very important to design a custom website that was easy to use and allowed visitors to navigate the site and book with ease.

Project Scope

Brand research & strategy
Creative brief
Custom logo & hand drawn icons
Comprehensive site strategy & Plan
Custom built Wordpress website
Foundational SEO
Print & Advertising collateral
Social Media Templates
Website Retainer

Meet Kim

Founder of KWP

Senior Photographer | Creative Entrepreneur

how Are feeling after the Launch?

Amazing!! And you should be very proud too. It’s seriously incredible.! It has been exactly what you said. All these ideas and brainstorming and seeing it come to life with this interactive, sleek, and sexy website is just goosebumps.!!

Since we Launched your brand what results have your seen?

Multiple good reviews!!! An increased level of professionalism that has added a huge burst of confidence in my business. A new pathway to leadership and respect in my industry.

what was it like working with Sapphire Creative Co?

Joelle is incredibly creative, flexible and easy to talk to. She is strong in all departments that I'm lacking. Design, Creativity, Big Picture, Graphics. So fun to work with and is knowledgable and helpful. She makes you feel good!