Discover design excellence with the simplicity of the One-Concept Method. Embracing a focused approach, I’ve revolutionized how I present ideas, ensuring each concept aligns seamlessly with your brand vision and goals.

A few years back, I made a game-changing shift in how I present design ideas, and it’s been nothing short of fantastic!

No more juggling multiple half-realized concepts, no more overwhelming clients with an array of options.

Enter the One Concept Method—a subtle yet powerful transformation in my branding design process. As a designer, this method lets me dedicate more time and focus to Strategy: The secret sauce for a stronger brand!

What is the One Concept Method?

The One Concept Method is beautifully straightforward, as the name suggests and is a design strategy gaining popularity among designers.

This method involves presenting a single, fully realized concept for a project

At Sapphire Creative Co., I approach design with a holistic vision, incorporating a comprehensive strategy from the project’s onset.

A brand that speaks with clarity always stands out.

Intentional and Quality Concepts

The One Concept Method allows me to dive deep into research and strategy before the design phase. This initial exploration informs a more intentional design concept.

I refine ideas until I’ve landed on the strongest design solution—the one concept that aligns with you, your audience, and your unique business goals.

Avoiding Design Confusion

Choosing between two beloved creative ideas can be challenging. When presented with more than one concept, clients might combine ideas, and ultimately diluting each.

A single concept allows you to focus on what you love about that specific design.

Keeping your Dreamy Client in mind

Behind every design decision, we must consider WWAT.

What Would your Audience Think?

Consider asker yourself How will this translate to your dreamy client?

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Multiple concepts can lead to unwanted opinions. With the One Concept Method, feedback is based on brand strategy alone.

Download the FREE Dreamy Client Workbook and create a detailed client persona to guide you.

At Sapphire Creative Co we go through an in-depth strategy session together.

We will uncover the why behind your brand, who your dreamy clients are and brainstorm ways to stand out. This sparks a creative vision for the brand that is worthy of the one concept method approach. 

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