If you have been looking into building a website you might have noticed that there are a lot of website builders out there to explore.  – from Wix to Squarespace, the options are endless and all claim to be the best option for you. 

WordPress remains one of the most popular and powerful website builders on the market, and for good reason.

At Sapphire Creative Co. I use WordPress to build custom websites for my clients.

Here are my reasons for using the world’s most popular content management system! 

WordPress is Flexible

The platform is built on an open-source codebase. This means that it can extend to meet the unique requirements of any website. WordPress is scalable and can adapt to your growing business needs.

Voted Most Popular

WordPress has become the world’s most popular Content Management System. With over 800 million sites using the software, that’s 65% of all websites!

Customized to meet your needs and work with other internet software.

It’s Free!

Yes, FREE! Anyone can download, install, and use WordPress. If you’re on a budget, it’s a big benefit that you don’t have to pay any licensing or subscription fees.  

While the core software is free, building and maintaining a website does have costs. These might include plugins, website hosting, and domain name registration. Other costs might include tech support and maintenance services. 

So Customizable

Another reason why I use WordPress is the customizations! As a designer first, WordPress is without a doubt my tool of choice.

It allows me unparalleled design freedom and flexibility. I’m able to add custom animation effects to draw the eye to important calls to action.

I can also hide or show specific elements depending on the device size. Another feature I love is working within a blank canvas to bring a brand story to life.

All about Growth

The software is based on open-source code, making it easy to customize and extend in the future.

You might be a small business right now, but by building your website on WordPress, you future-proof it – enabling you to scale up and become a large enterprise with a complex e-commerce platform (should you wish!).

WordPress can handle it.

Easy to Use & Manage

I know, this is the opposite of what most clients expect, but WordPress is designed to be user-friendly. Making it easy for even those without technical skills to manage a website. If a web development company builds your site, you should still be able to make edits later.

The platform has an easy-to-use interface and dashboard for adding pages, posts, and content.

I provide all clients with a training manual upon website handover. Which allows them to make their own changes, add blogs, new pages or products on their own time. This can save a business owner thousands of dollars in development fees over the years!

Great for SEO

WordPress is optimized for search engines. A great choice for website owners who want to improve their website’s visibility. Here are ways that WordPress is beneficial for Search Engine Optimization (SEO).

For starters it’s lean with clean code. This means that it’s fast. People like this, so do search engines. You only have a couple of seconds to capture a clients interest! Make it snappy. The platform is designed with SEO best practices in mind with built-in features such as:

• The ability to create clean and organized permalinks
• Add alt tags to images
• Create custom titles and descriptions for each page and post

These features help to improve the visibility of your website in search results. Making it more likely that people will find your site when they search for keywords related to your content.

Like a Vault Baby

WordPress takes security very seriously. Included with your website there are a number of features to keep your business and its data safe. Some of the ways you see security and how they help to protect your site include: 

• The ability to create backups of your website automatically
• “Two-factor authentication” can be enabled to add an extra layer of security to your website
• Regular updates to the core software and plugins. Which address security vulnerabilities as soon as they are discovered.
• WordPress “auto-update” feature. Which ensures your website is always running on the latest version of WordPress
• SSL/TLS encryption installation

Of course, it is important to note that no website is completely immune to hacking attempts. The security features offered by WordPress, along with implementing best security practices will keep your site protected.

WordPress for the Win

WordPress is a strong tool for making websites. It has many useful features and abilities. It’s popular for good reason.

If you are looking to build a customized site that is easy to use and still beautiful Let’s Chat.

I’m here to answer any questions that you might have.

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